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Created for independent beauty & wellness pros
Protect your health.

Grow your wealth.

The beauty industry’s only wellness program & community built to care for the people who care for everyone else.

Two beauty professionals smiling in a salon
30Klives changed
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Trusted by
VishBeauty Gives BackProfessional Beauty AssociationHenkelPivot PointSalonCentric
What is The Vitality Project?

The Vitality Project is the beauty industry’s first wellness platform built exclusively for independent beauty professionals.

We help beauty professionals protect their mental, emotional and physical wellbeing, prevent burnout, grow personally and professionally, and build sustainable careers they love.

Serving solo pros globally
Independent hair professionalsHairdressers
Independent esthetics professionalsSkin & lashes
Independent nail professionalsNail techs
Independent wellness professionalsWellness & massage
Independent barbersBarbers
Hairdressers
Skin & lashes
Nail techs
Wellness & massage
Barbers
Support in your pocket

You Are the Business. You are your greatest investment.

Everything grows when you do.

Your business can’t outgrow your energy, mindset and capacity.

In this industry, you are the business:

  • Your energy
  • Your nervous system
  • Your mental health
  • Your emotional capacity
  • Your body
= Your future income.
Protect your greatest asset.

What we really do

You don’t just cut hair, balayage, paint nails or give facials. You change lives.

Nobody outside this industry understands what actually happens inside salons and spas. You are there the week before the wedding and the week after the funeral. You hear the diagnosis before the family does. You hand somebody their confidence back after a year of not recognizing themselves after a break up, or applying for their dream job.

You hold space for the divorce glow up, the first date, the first day of chemo, shaving someone’s hair during chemo, and feeling like yourself again during a health journey. People tell you things they have not told anyone, and then you turn around and do it again for the next person, and the one after that. Every single day. You celebrate, cheerlead and even cry with clients sometimes.

What we do is so much deeper than beauty or wellness. We genuinely love and care for our clients. It is actually about self love, healing, human connection, empathy, intuition, emotional intelligence, holding space, relationships and building community. It takes more than good technique to be successful, and even good soft skills are only the foundation of the work we do with people.

Often we take care of everyone else and we are last on the list. You were taught technique, theory, protocols and how to build a clientele. Nobody taught you what to do with everything you absorb in a day, or how to keep giving it away for thirty years without running out. Our job is emotional, mental, physical and yes, even spiritual.

When you see the face of a beauty or wellness pro, you also see the face of…

Six Vitality Project members laughing together
an artist a healer a friend a creative a leader a comedian

The invisible labor is real. It never shows up on a price list, nobody trains you for it, and that’s why so many beauty professionals end up exhausted, burned out, dealing with health issues, chronic pain, overwhelmed, disconnected, or quietly mapping an exit from a career they still love.

That’s exactly why The Vitality Project exists. After supporting tens of thousands of beauty pros, we built the ongoing support system this industry has been missing: coaching, practical wellness tools, and community so you can regulate stress, take care of yourself, and build a career that’s sustainable for the long run.

The story behind the mission

TEDx talk Watch the viral TEDx talk The talk that put burnout in this industry on a main stage. Documentary · on Amazon Prime Watch A Change Is Coming The award-winning documentary she co-directed.

We support your wellbeing, so your career never costs you what matters most.

Why wellness matters

Are you investing in your greatest asset? You!

91%

of licensed beauty professionals report at least one ongoing wellness‑related challenge — stress, burnout, work‑life balance and pressure.

51%
say stress and burnout are among their top challenges — directly affecting motivation, performance and how long they last behind the chair.
43%
report struggling with social challenges inside their work environment, affecting their ability to perform.
37%
say their wellness struggles are impacting their ability to succeed in their business.
1 in 4
beauty professionals are considering leaving the industry altogether because of it.
Pivot Point Industry‑specific research in collaboration with Pivot Point

Beauty pros that prioritize personal development don’t just survive. They thrive.

Dream careers don’t happen by accident. They’re intentionally created.

The Vitality Project provides the wellness education, coaching, tools, and community. You invest in the person behind the career and intentionally create what comes next. Your career thrives through experiencing…

IncreasedCareer Sustainability & Longevity
ImprovedCommunication Skills & Emotional Intelligence
IncreasedHealth, Wellness & Vitality
ImprovedStress Management & Burnout Prevention
IncreasedMotivation & Purpose
ImprovedConfidence & Self-Leadership
IncreasedCreative Energy & Career Growth
ImprovedWork-Life Balance
What does Vitality cost?
Success Stories

See what beauty pros are experiencing

10K+clients supported400+wellness resources1000+active members
A beauty professional celebrating

Solo Pro

“This was the best thing I have ever done for my career at this point in my life.”

I absolutely recommend you do it today. One step forward is one day closer to feeling better.

Grace RogersSolo Pro, Luxury Hair Color Artist

A beauty professional in blue light

Stylist

“Being able to connect to my core values has brought me to a level of peace and confidence.”

Being able to connect to my core values has brought me to a level of peace and confidence that I did not know I was missing.

Sydney ShayStylist, Vantage Salon

A beauty and wellness professional

Solo Stylist

“The Vitality Project fills that gap for me. It makes me feel supported.”

The Vitality Project fills that gap for me. It makes me feel supported and gently brings me back to my center. I am deeply grateful to have found this community.

Katie ConnorsSolo Stylist, Katie Connors Hair Studio

A Vitality Project community member

Beauty Pro

“For the first time, someone gave language to what I had been experiencing.”

I had no interest in any of my hobbies. I had zero creativity. I was absolutely exhausted. I didn't want to see my friends or family. By the end of the session, I was in tears. For the first time, someone gave language to what I had been experiencing. It wasn't depression. It wasn't something broken inside me. It was burnout. And I was far from alone. There was nothing wrong with me. In fact, I was completely normal.

And from salon owners who came through it themselves

The Vitality Project

Salon Owner

“I have been behind the chair full time for 30+ years, holding space for clients and not realizing how important maintaining my own vitality is so I can continue doing what I love without burnout.”
Liz RitchieSalon Owner, Eternité Salon, Idaho Falls, ID
Jake Sturm and the Salon Blaq team

Salon Owner

“For the first time, I am grateful for myself, exactly as I am, and that has been the most powerful transformation of all. I am now a better space holder and facilitator for those in both my personal and professional life.”
Jake SturmSalon Owner, Salon Blaq, Driggs, ID
Lisa Conway of Vantage Salon

Salon Owner

“The Vitality Project is teaching me to regulate my nervous system in a really practical way.”
Lisa ConwaySalon Owner, Vantage Salon, Wheat Ridge, CO
Yara de la Torre

Salon Owner

“Caring for my own inner wellness transformed not only my career, but also every other area of my life.”
Yara de la TorreSalon Owner, Cosmos Salon, Florida Keys
Natacha Mannetstatter and the Red Wijnegem team

Salon Owner

“Wellness matters! Not just for our guests, but for us too!”
Natacha MannetstatterSalon Owner, Red Wijnegem, Belgium
Tara Reid of Benevolent Beauty

Salon Owner

“Being a part of The Vitality Project and Hair Love has given me a place of optimism for not just myself, but our industry. It has given me renewed energy.”
Tara ReidSalon Owner, Benevolent Beauty, Rapid City, SD

Wellness at the heart of your business strategy.

Your business runs on one person. When you are well, your work is better, your clients feel it, and your career lasts. That’s why wellness isn’t a luxury. It is the strategy that keeps you in this industry.

The Vitality Wheel™

Every lesson, challenge, coaching session, and check-in is built around six dimensions of Vitality: the foundation for a healthier you, a stronger career, and a business that lasts.

What does a month in Vitality look like?

Every month follows one simple rhythm.

Every month begins with one guided Vitality Mini Retreat built around a single theme. From there, you follow four simple steps inside the app that turn this month’s theme into habits that stick. Everything is planned, guided, scheduled, and ready to go. It fits around a full column and a life outside it.

The four steps, every month

Host a guided Vitality Mini Retreat. Join us live or watch the beautifully guided lesson on demand. However you learn, everyone experiences the same monthly theme.

Each month includes a simple gamified challenge that helps you apply what you are learning, whether you join live or watch on demand. Small steps that create real growth!

Reflect on the monthly theme together, share wins, ask questions and encourage each other in the private Solo Pro community. Those conversations keep momentum alive and mean you are practising alongside people, not on your own.

Join the monthly self-care session, or practice any time with 100+ guided sessions on demand. Every practice supports your wellness streak, making it simple, consistent, and fun.

Every month, a new wellness theme

This month’s theme
BECOMING
AWARE
“When I Pause, I See Clearly” · “What I Notice, I Can Nurture”
Science of the Nervous System
Wellness Waypoints 3 / 4 Complete all 4 to earn the monthly badge
I’m ready to invest in me

Customized to fit your goals

Your Vitality experience is personal. We shape your journey around the health, career, business, and life goals that matter most to you, with the right mix of coaching, tools, accountability, and human connection.

A coach in your corner Solo Pro community Personalized wellness plan Accountability that feels good Support for you and your assistant You do not have to do this alone
During onboarding, you’ll complete a quick Wellness Blueprint. We use it to personalize your experience around your goals, the way you work, how much community support you want, and whether anyone else, such as an assistant, is growing alongside you.

Everything included in
your membership

Everything you need, in one membership.

Coaching & Community

  • Vitality Project Signature Program
  • Monthly Solo Pro Mastermind
  • Monthly Live Wellness Sessions
  • Quarterly Guest Experts
  • Private Solo Pro Community
  • Community Matchmaking & Meetups

Wellness Platform

  • Personalized Wellness App
  • AI Wellness Coach
  • Digital Vitality Board
  • 150+ On-Demand Resources
  • Daily Challenges and Streaks
  • Wellness Tracking and Insights
  • Community Hub

Your Vitality OS

  • Wellness Surveys and Dashboards
  • AI Insights on Your Patterns
  • Challenges and Accountability
  • Personal Growth Dashboard
  • Wellness Plans and Vital Checks
  • Business Integrations
  • Member Only Partner Perks
Join the membership
Legacy founder pricing
Become a founding member. Save 20% on membership and lock in your founder rate for as long as you remain a member. Early adopter enrollment closes October 25th at midnight MST. Full access opens October 26th at 11:00am MST, and your bonus course is open to you right away!
Doors to founder pricing close in!
You are your greatest investment.

You Are the ROI.

Protect your health.Grow your wealth.Stop doing it alone.

Join the membership
  • Everything included
  • 12-month membership
The Vitality Project bird
A beauty professional resting peacefully on a beach lounger Peace Time Freedom Abundance Vitality Overflow

Now, the Solo Pro benefit

Create the freedom you dreamed of. Build the life you actually want.

You did not choose this career just to feel exhausted, overwhelmed, or trapped by your own schedule. Real sustainability is not about pushing harder or fitting one more client into an already full day. It is about building the capacity, confidence, boundaries, and support that allow your career to take care of you, too.

Imagine taking time off without guilt, traveling without worrying about what you are losing, creating a schedule that supports your body, having energy left for the people and experiences you love, and growing your income without sacrificing your health to get there. The Vitality Project helps you build the habits, self-leadership, and support system that make that kind of freedom possible.

As you create a sustainable career, you create the freedom to build your dream life.

Meet the Coaches

In Your Corner

Behind every thriving beauty pro is a great support system. That’s why every Vitality Project membership comes with access to a team of real coaches who are here to guide, challenge, encourage, and support you as you build a sustainable career and create a life you love.

Elizabeth Faye, founder of The Vitality Project

Founder & Wellness Expert

Elizabeth Faye
Founder of The Vitality Project

Founder and creator of The Vitality Project, Elizabeth is a hairdresser turned trauma-informed life coach, somatic practitioner, workplace wellness expert, keynote speaker, TEDx speaker, and retreat host. Her holistic approach develops leaders, builds community, and has helped change more than 30,000 lives.

Laura Symons, Vitality Project coach, smiling with a laptop under one arm

Solo Pro Head Coach

Laura Symons
Your head coach

Laura is a life coach and business expert who supports micro salons, solopreneurs, and suite owners. She has grown inside Elizabeth’s work and brings that experience directly to others as both a guide and a Vitality Project micro salon owner.

Kara Reid, Vitality Project coach

Industry Expert Coach

Kara Reid
Vitality Project Guide

Head of Community and Client Success, Kara brings more than a decade of beauty-industry and beauty-school experience, including serving as a cosmetology school director. A seasoned educator who supports one of our largest brand partners, she is a big part of the heart of Vitality.

Makayla Plock, Vitality Project coach

Salon Business Coach

Makayla Plock
Vitality Project Guide

Makayla is a founder, beauty-industry life and business coach, extension-company owner, and leader of a large salon team. She specializes in employee-based commission salons, works with major Fortune 500 brands, and is also a Vitality Project salon owner.

Kiera Doyle, Vitality Project coach, smiling in sunlight against a grey wall

Energy & Life Coach

Kiera Doyle
Vitality Project Guide

Kiera is a certified life coach and energy expert with a background in corporate beauty and behind the chair. She guides personal development inside companies and teams, helping people understand their energy, lead from their strengths, and thrive within their unique design.

Danny J, Vitality Project coach, laughing while holding a pair of headphones

Leadership & Life Coach

Danny J
Vitality Project Guide

Danny is a trauma-informed life coach and head of marketing for a healing clinic. She has coached inside these programs for nearly a decade, bringing deep experience from inside and outside the beauty industry to help entrepreneurs grow and develop strong leadership.

Elizabeth Faye laughing against a wall of sticky notes naming how salon professionals feel at work

A voice for the beauty industry. Hairdresser turned industry thought leader.

Helping beauty entrepreneurs with big missions change more lives. Helping human centric beauty organizations change the world.

Elizabeth Faye is a globally recognized leader in professional beauty and wellness. When people think of wellness, healing, mental health and human sustainability in this industry, they think of her.

A hairdresser turned trauma-informed life and health coach, somatic facilitator and workplace wellness expert, she brings mental health, healing and leadership into beauty in a way that is practical, critically needed and deeply human. She is a TEDx speaker, podcast host, author, and co-director of an award-winning documentary on Amazon Prime.

At the center of her work is The Vitality Project, the beauty industry’s first true workplace wellness program, built to integrate directly into salon systems and beauty school curriculums so professionals are protected and people first cultures actually get built. It is rooted in one belief: that each person has the power to create meaningful change.

Burnout shouldn’t be the cost of success.

Elizabeth Faye, Founder of The Vitality Project and Hair Love University

A decade of transformation

Over 30K lives & careers changed.

Leysa Carrillo
Working with Elizabeth truly changed my perspective, and it changed my life. She has this insane ability to make others feel truly loved, cared for, and seen.
Leysa Carrillo
Shelby Bettencourt
I joined Elizabeth’s mastermind to help me elevate my career. Little did I know, this is changing my life. I found the community I had always wanted.
Shelby Bettencourt
Rachel Paige
The person I am today is much different than I was a few years ago, and a lot of that has to do with Elizabeth Faye. Her retreats and masterminds have been so transformational.
Rachel Paige
Samantha Landon
Love Retreat has changed my life. The connection in this group is amazing. You need to trust that the journey will take you to the next level.
Samantha Landon
Erin Mills
My mind is blown. The breakthroughs, healing, and fun were unlike anything I have ever experienced before. Transformation starts from within. It’s worth it.
Erin Mills
Miss Pilar
I’ve never been so moved. Elizabeth has spread so much light, and because of her love, we have learned that we can be the light too.
Miss Pilar
Sheila Recenes
We are able to grow in profound new ways while encouraging and supporting each other. Our lives and businesses thrive and become more abundant because of our shared community.
Sheila Recenes
Courtney Jackson
This was a pivotal moment in my life. It allowed me to have aha moments I probably would not have had without this experience and reminded me how important community is.
Courtney Jackson
Tenika Tang
Elizabeth’s programs are a place where I didn’t feel so alone. She gave me the tools to grow not only in my businesses, but in my life.
Tenika Tang
Sam Villa
Elizabeth has devoted a large part of her life to teaching the beauty industry. She has earned the right, and she walks the talk.
Sam VillaFounder and CEO, Sam Villa
Leslie Perry
Elizabeth and her team are incredible partners and advocates for professional beauty. Her presentations are consistently among our highest rated every year.
Leslie PerryProfessional Beauty Association
Rachel Flowers
Elizabeth brought breathwork and a powerful wellness experience to Biolage. She listened to what we needed and collaborated with us to make it truly special for our educator network.
Rachel FlowersDirector of Education, Biolage

These testimonials reflect experiences in Elizabeth’s coaching, retreats, masterminds, and earlier programs.

I’m ready to join

The story behind the mission

TEDx talkWatch the viral TEDx talkThe talk that put burnout in this industry on a main stage. Documentary · on Amazon PrimeWatch A Change Is ComingThe award-winning documentary she co-directed.
Your questions answered

Vitality Project FAQ

Still have a question? Come talk to us.

Email us DM on Instagram Book a call
Is this just for salon pros or can I join as a solo professional?

Absolutely for solo pros — this membership was built with you in mind. Whether you're in a suite, renting a chair, or fully independent, this is your community.

How much time does this require each month?

As much or as little as you need. The on-demand app is always available, and live calls are monthly. Everything is designed to fit around a working beauty pro's schedule.

Is this therapy or clinical mental health support?

No — this is wellness education, coaching, and community. It's designed to complement professional care, not replace it. We're here to support your overall wellbeing.

What if I've never done anything like this before?

This is exactly where most members start. You don't need any prior wellness experience — just a willingness to take care of yourself. We meet you where you are.

What's included in the monthly membership?

Monthly wellness + mindset calls, on-demand app access, a wellness curriculum, access to the community, workshops, and the option to upgrade to retreat access.

Can I connect with other solo pros in the community?

Yes — community is at the heart of this. Members often say the connections they build here are some of the most meaningful in their career. You are not alone here.

Hear from other Vitality solo pros

Life’s changed with The Vitality Project.

“The Vitality Project helped me realize burnout doesn’t have to be part of the job. It’s helped me build a career that feels sustainable instead of exhausting.”

Jen VamvorasSolo Pro

“For me, The Vitality Project is like a home base. It grounds and recenters me when I get caught up in the craziness of business and life.”

Tori LenellSolo Pro, Tori Lenell Salon, Fort Worth, TX

“There’s no pressure here, only support. The Vitality Project makes me feel supported and gently brings me back to my center.”

Katie ConnorsSolo Pro, Katie Connors Hair Studio

“It’s been so lovely to be part of The Vitality Project with like-minded people who are putting wellness first.”

Melissa McGrathSolo Pro

“As hairstylists we have the privilege of being apart of so many important life events with our guests. We laugh with them, we cry with them, we celebrate and mourn with them.”

Ashlee McKinnonSalon Owner, My Era Hair, Gilbert, AZ

“It’s a powerful way to get grounded and centered. To have a shared goal of being well is important.”

Ashley SextonSalon Owner, Verde Salon, Braintree, MA

“Making time to care for myself mentally, physically and emotionally helped me become a better stylist and a better leader to my team.”

Yara de la TorreSalon Owner, Cosmos Salon, Florida Keys

“We’re bringing this transformative energy into our space and leading with more balance, joy, and purpose.”

Jake SturmSalon Owner, Salon Blaq, Driggs, ID

Join the membership