Future proof your salon
burnout proof your team

Pricing is based on your team size, not per person, so you only pay for what fits your salon. Plans start at $200 per month for teams of 3 to 5 and scale with team size.

Each pricing tier covers a range of team sizes, so if your team fluctuates, you can easily add or remove team members.

You can choose monthly or annual billing. Annual members receive two months free, so that is our recommended option.

Monthly billing is still a 12-month commitment, but you can pay in monthly installments. You will not receive the two months free, but you’ll have the flexibility to move to a lower tier if your team size decreases during those 12 months.

Every plan includes the full Vitality experience. There are no hidden costs or add-ons. After answering four quick questions, you’ll see your exact price before committing.

Twelve months either way. What you are choosing is how to pay for it.

Annual: Pay once and get two months free. It is the best price, one decision, and you are done for the year.

Monthly: Spread the investment across twelve payments. It is easier on cash flow, and it is still a twelve-month commitment, so it is not a rolling plan you can stop in month three.

The straight version: monthly costs more across the year because you make twelve payments instead of ten. Annual costs more today. Owners who pay monthly are protecting cash flow. Owners who pay annually would rather make the decision once and not think about it again.

Between 10 and 30 minutes a month, depending on the level you pick.

Empower, done for you: 10 to 15 minutes a month. Built for booth and suite rentals. You stay mostly hands-off, and we run the program for your people.

Engage, done for and with you: 15 to 30 minutes a month. Built for hybrid teams. You host quarterly mini retreats, and we provide everything you need.

Ignite, done with you: 30 minutes a month. Built for commission and employee teams. You host monthly mini retreats, and we provide everything you need.

A 10-minute Wellness Blueprint during onboarding picks the right level and personalizes the program to your business, your goals, and how involved you actually want to be.

That number is management time only. It does not count the calls you attend for yourself. Your Owner Mastermind, Champion sessions, guest experts, and self-care sessions are not work you are running. They are support you are receiving. Take as much of it as you want.

Management time stays that small because the platform does the running. It schedules, prompts, tracks streaks and Vital Checks, holds the entire on-demand library, and puts an AI coach in every person’s pocket. You are not having to do the teaching, the creating, the admin work, the reminding, the tracking people down, or any of the accountability. Our technology, educational systems, and team literally run the program. You provide it and host it.

We also develop a Champion on your team, someone other than you who carries the momentum. This is the part owners often underestimate. You are getting leadership development you would otherwise hire a consultant for, and it comes back as a person who can lead the room when you are not in it.

The honest answer to “can 20 minutes a month really work?” is that it works because it is not 20 minutes of you. It is 20 minutes of you on top of a system running every day underneath.

Growing inside your tier is free. Add people up to your tier’s ceiling, and your price does not move.

When a hire pushes you past that ceiling, the 90-Day Team Member Fit rule holds your current rate for 90 days. Invite them immediately, get them into the program from day one, and your rate does not change until you have had three months to know whether they are staying. If you pay monthly, your next three billing dates stay where they are. If you pay annually, the difference is prorated at day 90. It applies to a move of one tier.

Removing access is instant.

It also changes how hiring feels. New people arrive into a culture and a development system that already exist, instead of into whatever you had time to teach them that week.

Both, and they end up being the same thing.

For your team: 91% of licensed beauty professionals report at least one ongoing wellness challenge, and 1 in 4 are considering leaving the industry because of it. This is the support that helps you hire, develop, and retain great talent.

For you: Imagine having a culture operating system that does the heavy lifting. You’re able to hire, train, and retain talent, and even take that girls’ summer trip you’ve been dreaming about, knowing the business and your people are supported.

The Vitality Project is where a mastermind meets an employee benefit and a culture operating system. It helps your team finally run the kind of business you’ve been dreaming of. This is truly where heart meets technology.

We also develop a Champion on your team, someone other than you who carries the momentum. This is the part owners often underestimate. You are getting leadership development you would otherwise hire a consultant for, and it comes back as a person who can lead the room when you are not in it.

Even if your team never opened the app once, a year at the entry tier is $2,000 when paid annually. Set that against what one resignation has cost you: the empty chair, the retraining, and the clients who left with them. Most owners have been paying for that problem for years without ever seeing it on a P&L.

You are not buying a program for your team and standing outside it. Your membership includes:

Monthly Owner Mastermind Call: A room of other salon and spa owners working on the same things you are.

Bi-monthly Champion Mastermind: We develop the leader on your team so you are not the only one carrying it.

Monthly Self-Care Session: Live breathwork and guided meditation with wellness practitioners. For you, not for your team.

Quarterly Guest Experts: Brought in to address what owners are actually facing.

A private owner-only chat: Where you can say the thing you cannot say in front of your team.

Community Map and Match Maker: So you can find the owners near you and the ones building what you are building.

Your coaching team: Real people who know your business, not a help article.

Owning a salon is one of the loneliest jobs in the industry. Most owners are the person everyone brings problems to and have nowhere to bring their own. This is the part of the membership that is only yours.

Yes. You are already buying product. Those L’Oréal purchases earn Level Loyalty points, and those points can cover part of your membership or all of it.

Earn points on your purchases, cash them in for a Vitality Project program voucher through your Level Loyalty account, and send it to us. We confirm it with L’Oréal and apply the credit. Vouchers run from $250 to $2,500 and up.

If you pay annually, the credit goes toward your next renewal. If you pay monthly, it comes off the top of your remaining payments. L’Oréal can take up to 60 days to settle a voucher, and we email you the moment it clears.